case studies...
Marketing Communications: Change Your Smoke Alarm Battery
TANGO PR initiated and manages the partnership between Australia’s fire services and Duracell batteries.
Running continuously since 2000, this national community awareness campaign encourages the public to change household smoke alarm batteries at the end of daylight savings or, in Queensland, the Northern Territory and Western Australia, on April 1.
TANGO PR manages the state-by-state fire service sponsorships and is the national project manager, with responsibility for coordinating advertising, media buy and public relations campaigns.
Results of the campaign are outstanding and continue to grow each year. There is significant exposure across all target media and strong growth spikes in Duracell product sales. Overall, there is a 10-times return on investment in the specific public relations component.
Public Relations and Marketing Support: The Hotel Windsor Melbourne
For more than three years, TANGO PR has served as a cost-effective hands-on resource for Melbourne’s most famous hotel.
It provides on-going overall marketing support, specifically in the areas of media relations for accommodation and F&B, development of promotions and packages, issues management and editorial (newsletter and website copy), and PR and marketing counsel and advice in regards to issues, communications training and systems and procedures.
Results include consistent coverage in key target media, excellent relationships with key editors and writers nationally and overseas; sound management of issues as they arise, creative and effective consumer promotions and quality guest and visitor communications.
Public Relations and Issues Management: The Hotel Windsor Melbourne
In addition to its on-going relationship with The Hotel Windsor, TANGO PR has worked closely with the property’s owners and management in 2007 and 2009 in the development and implementation of strategic communications initiatives with regards to the planned renovation and re-development of the hotel.
Activities undertaken during these significant projects included strategies and materials for announcements to media, the identification of key stakeholders and the preparation of relevant briefing materials, employee and guest communications, and the development of responses to key issues.